Artist: Charles Henry Bennet

Resistance to technological change is a complex and multifaceted issue, extending beyond mere incompetence or stubbornness. It reflects broader cultural tensions, psychological factors, group dynamics, and the narratives constructed by both macro and niche groups to which the affected population has affinities.

At its core, resistance to change is deeply rooted in human psychology. People often fear the unknown, feel uncertain about the future, or believe that the disruption caused by change is not worth the effort. Our attachment to familiar systems and routines is almost instinctive, providing a sense of predictability and control. When faced with new technologies or ways of working, this attachment can manifest as resistance.

Narratives play a significant role in shaping attitudes towards change. Framing technological advances as forces to be wary of taps into universal anxieties about obsolescence. In the extreme, narratives evoke fear around the erosion of traditional ways of life. These portrayals can exaggerate divides (generational, socio-economic, etc.) and overlook the potential for technology to bridge gaps.

Actively changing the vocabulary used to discuss change is key to shifting these narratives. By amplifying diverse voices and reframing resistance as a valuable source of feedback, rather than an obstacle to suppress, a culture can become more open to transformation.

Resistance to change is dynamic. Assumptions about resistance shift throughout the change process, indicating a situation that requires ongoing attention and adaptation.

Rather than simply being a barrier to overcome, resistance can serve as an important feedback loop that enhances the quality and clarity of change objectives and strategies. By probing beneath the surface to understand the real issues driving resistance, change agents can more effectively address concerns and build trust.


Overcoming resistance to change requires a systematic, iterative approach that includes:

  • clearly defining the change
  • determining the causes of resistance
  • developing and implementing targeted strategies to frame the change positively
  • evaluating results while adapting as needed.

Resistance to change is not merely a technological challenge or a sign of individual stubbornness. It is a complex socio-cultural phenomenon influenced by psychological factors, group dynamics, and narratives. By understanding this multifaceted nature, change agents can more effectively navigate the complexities of implementing change. This requires a shift in both mindset and strategy—one that approaches resistance with curiosity rather than dismissiveness.

Ultimately, successful change management transcends merely overcoming resistance. It involves crafting a compelling vision and continuously adapting it to drive both technological and cultural transformation.